{"id":5047,"date":"2023-02-23T17:54:38","date_gmt":"2023-02-23T16:54:38","guid":{"rendered":"https:\/\/www.atlantiscompany.it\/creativita\/?p=5047"},"modified":"2024-09-02T16:35:29","modified_gmt":"2024-09-02T14:35:29","slug":"un-nuovo-modo-per-sensibilizzare-sui-lasciti-medici-senza-frontiere","status":"publish","type":"post","link":"https:\/\/www.atlantiscompany.it\/creativita\/un-nuovo-modo-per-sensibilizzare-sui-lasciti-medici-senza-frontiere\/","title":{"rendered":"Un nuovo modo per sensibilizzare sui lasciti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5047\" class=\"elementor elementor-5047\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ee0520 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ee0520\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f8933ff\" data-id=\"3f8933ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56b859ba elementor-widget elementor-widget-heading\" data-id=\"56b859ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nuovo modo per\nsensibilizzare sui lasciti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbc5dae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bbc5dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73c971 elementor-widget elementor-widget-text-editor\" data-id=\"b73c971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Tool personalizzato<\/strong> <strong>di lead generation<\/strong> a favore di <span class=\"s1\" style=\"color: #e71443;\">MEDICI SENZA FRONTIERE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2bd367 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1b2bd367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#progetto\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c23e9b9\" data-id=\"6c23e9b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2e92a4 elementor-widget elementor-widget-image\" data-id=\"2b2e92a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"962\" height=\"638\" src=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/MSF.png\" class=\"attachment-full size-full wp-image-5050\" alt=\"\" srcset=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/MSF.png 962w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/MSF-300x199.png 300w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/MSF-768x509.png 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7415cc80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7415cc80\" data-element_type=\"section\" data-e-type=\"section\" id=\"progetto\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b01bda7\" data-id=\"7b01bda7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77157c elementor-widget elementor-widget-heading\" data-id=\"3b77157c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il progetto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50dfd387\" data-id=\"50dfd387\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504d8a58 elementor-widget elementor-widget-text-editor\" data-id=\"504d8a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sensibilizzare sui lasciti testamentari \u00e8 sempre delicato, ma anche fondamentale.<\/strong><\/p><p>Per questo Medici Senza Frontiere, nell\u2019anno del suo 50\u00b0 anniversario, si \u00e8 rivolta a Flowers Creative: per poter sperimentare la costruzione di <strong>qualcosa di nuovo per una campagna di lead generation innovativa<\/strong>, basato sull\u2019esperienza coinvolgente e personalizzata degli <strong>instant video (video personalizzati istantanei).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70985c7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70985c7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49a30e71\" data-id=\"49a30e71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1495e7 elementor-widget elementor-widget-heading\" data-id=\"a1495e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL CONCEPT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebd0b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ebd0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6338ba elementor-widget elementor-widget-heading\" data-id=\"c6338ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viaggio nel tempo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb544b2 elementor-widget elementor-widget-text-editor\" data-id=\"cb544b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La ricorrenza del 50\u00b0 anniversario si \u00e8 presto rivelata perfetto trampolino di lancio per lo sviluppo del concept creativo alla base del tool: il viaggio nel tempo.<br \/>Chi si appresta a fare testamento guarda indietro al proprio passato e proietta desideri e speranze per il futuro, proprio come MSF in questo anno cos\u00ec importante per lei.<\/p><p>Prende cos\u00ec forma l\u2019idea di un parallelismo tra gli eventi storici che hanno segnato la vita del donatore e le tappe pi\u00f9 importanti della storia dell\u2019organizzazione. <br \/>\u201cViaggia con noi. La tua Storia \u00e8 la nostra Storia\u201d \u00e8 l\u2019invito rivolto a tutti i potenziali testatori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f7aab3c elementor-hidden-mobile_extra elementor-hidden-mobile\" data-id=\"1f7aab3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb03f08 elementor-section-full_width elementor-reverse-mobile_extra elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"4fb03f08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79a3b7e9\" data-id=\"79a3b7e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a537f elementor-widget elementor-widget-image\" data-id=\"61a537f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1824\" height=\"1820\" src=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz.png\" class=\"attachment-full size-full wp-image-5052\" alt=\"\" srcset=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz.png 1824w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz-300x300.png 300w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz-1024x1022.png 1024w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz-150x150.png 150w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz-768x766.png 768w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Quiz-1536x1533.png 1536w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f336c2e\" data-id=\"f336c2e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56db45e elementor-widget elementor-widget-heading\" data-id=\"56db45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL CONCEPT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073c3c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"073c3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d904fa9 elementor-widget elementor-widget-heading\" data-id=\"2d904fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La tua storia \u00e8<br>\nla nostra storia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c5f4d elementor-widget elementor-widget-text-editor\" data-id=\"b7c5f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sulla base del concept abbiamo ideato un <strong>percorso speciale e personalizzato per aumentare il coinvolgimento<\/strong> dell\u2019utente potenziale donatore.<\/p><p>Sfruttando il concetto di <strong>gamification<\/strong>, abbiamo progettato e sviluppato un quiz che non solo divertisse ma che portasse a un <strong>risultato personalizzato per l\u2019utente<\/strong>, tenendo sempre da conto sia il tema individuato sia la specificit\u00e0 del target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef8dae6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ef8dae6\" data-element_type=\"section\" data-e-type=\"section\" id=\"videomsf\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c84c47\" data-id=\"2c84c47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfc240 elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"fcfc240\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/778501964?autoplay=1&amp;color=85222200&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=14454d82b9#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5fbe9 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"5b5fbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/778527546?autoplay=1&amp;color=85222200&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=8aae3e844f#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c5b0a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5c5b0a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2484343\" data-id=\"2484343\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dfbc8f elementor-widget elementor-widget-heading\" data-id=\"9dfbc8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019INSTANT VIDEO PERSONALIZZATO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acdb8a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"acdb8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7e1db elementor-widget elementor-widget-heading\" data-id=\"ef7e1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A ciascuno il suo!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fdc7d elementor-widget elementor-widget-text-editor\" data-id=\"a8fdc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>All\u2019interno di una landing costruita ad hoc, abbiamo chiesto ai donatori di <strong>rispondere a un sondaggio sui tre ricordi<\/strong> pi\u00f9 vividi legati al loro passato pi\u00f9 o meno recente.<\/p><p>Composto da 3 domande con 3 diverse risposte ciascuna,<strong> il quiz pu\u00f2 generare ben 27 video diversi a seconda dei click dell\u2019utente<\/strong>: lo storytelling del video, infatti, dipende dalle risposte che lo vanno a generare.<\/p><p>Guarda un esempio di un video-risultato personalizzato!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f806a13\" data-id=\"f806a13\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a0a26 elementor-widget elementor-widget-video\" data-id=\"83a0a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/781118365?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=a05f5970ff#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a6193 elementor-section-full_width elementor-reverse-mobile_extra elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"61a6193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dafd90\" data-id=\"7dafd90\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777996d elementor-widget elementor-widget-image\" data-id=\"777996d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1992\" height=\"1566\" src=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf.png\" class=\"attachment-full size-full wp-image-5054\" alt=\"\" srcset=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf.png 1992w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf-300x236.png 300w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf-1024x805.png 1024w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf-768x604.png 768w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/Form-quiz-msf-1536x1208.png 1536w\" sizes=\"(max-width: 1992px) 100vw, 1992px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3def6a6\" data-id=\"3def6a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff233a elementor-widget elementor-widget-heading\" data-id=\"9ff233a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL FORM DI LEAD GENERATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fca3f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fca3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a1a44 elementor-widget elementor-widget-heading\" data-id=\"a4a1a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo studio del form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f546a elementor-widget elementor-widget-text-editor\" data-id=\"e8f546a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per poter ricevere il video-risultato del quiz, l\u2019utente \u00e8 invitato a compilare dei campi di <strong>richiesta dati.<\/strong><\/p><p>Il form di lead generation \u00e8 stato sviluppato con molta cura: l\u2019obiettivo condiviso con MSF \u00e8 che <strong>il lead generato fosse il pi\u00f9 possibile qualificato<\/strong>. L\u2019utente, infatti, deve essere ben consapevole del tema trattato e fornire i dati solo se interessato a un contatto diretto sul tema lasciti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c5de3c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9c5de3c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47831ec\" data-id=\"47831ec\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268cdd0 elementor-widget elementor-widget-heading\" data-id=\"268cdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La landing page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d093b4 elementor-widget elementor-widget-image\" data-id=\"0d093b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools-1024x525.png\" class=\"attachment-large size-large wp-image-5056\" alt=\"\" srcset=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools-1024x525.png 1024w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools-300x154.png 300w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools-768x394.png 768w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools-1536x787.png 1536w, https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/12\/msf-tools.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61b39b8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61b39b8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-619f7faf\" data-id=\"619f7faf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc4dcdd elementor-widget elementor-widget-image\" data-id=\"6fc4dcdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.atlantiscompany.it\/creativita\/wp-content\/uploads\/2022\/10\/Icona-CIT.svg\" class=\"attachment-large size-large wp-image-4668\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d67eb6f\" data-id=\"2d67eb6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7762ec5a elementor-widget elementor-widget-text-editor\" data-id=\"7762ec5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"contentpasted0\">\u201cCon questo tool abbiamo voluto ingaggiare il pubblico sul tema del lascito solidale; il messaggio che abbiamo voluto trasmettere \u00e8 che il futuro dei nostri pazienti diventa il presente del donatore e il team Flowers di Atlantis ci ha aiutato in questo, superando le nostre aspettative e portandoci a un risultato incredibile.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c02eba elementor-widget elementor-widget-text-editor\" data-id=\"40c02eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrancesca Lucci\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfbe2cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6bfbe2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bff4b7a elementor-widget elementor-widget-text-editor\" data-id=\"3bff4b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHead of Philanthropy Unit\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37922acc\" data-id=\"37922acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f741f07 elementor-section-content-middle tornaindietroportfolio elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f741f07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e2ba0f\" data-id=\"9e2ba0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-271ef09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"271ef09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2952412\" data-id=\"2952412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea783e elementor-widget elementor-widget-heading\" data-id=\"fea783e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.atlantiscompany.it\/creativita\/#progetticreativi\">Torna al portfolio<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Medici Senza Frontiere<\/p>\n","protected":false},"author":2,"featured_media":9650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[57,87,62,27,83],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutti-i-nostri-progetti-creativi","tag-campagna-lasciti","tag-creativita","tag-direct-video","tag-graphic-design","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atlantis &amp; Flowers - Un nuovo modo persensibilizzare sui lasciti<\/title>\n<meta name=\"description\" content=\"Sensibilizzare sui lasciti testamentari \u00e8 sempre delicato, ma anche fondamentale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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